BJ Hinz, owner of Record Diamond Company, introduces the The 4 Cs when it comes to diamonds.
rdcdiamonds.com
Background
I had produced a mini-documentary clip showcasing BJ's jewelry legacy as well as a light-hearted video (A Jeweler's Confession).
So with this video I took an informative approach, which would provide value to first-time ring shoppers. I used visual representations of the Four Cs in order to illustrate each example.
Camera
Panasonic AVCCAM-AG-AC160P
Editing:
Premiere Pro
